Steve Jobs 1980 (23:00), how apple computers started.
LISA 1983 (8:30) — trying to introduce consumer computing
Getting software on the MAC (Lotus 123, Microsoft)
The LISA computer (14:09) — trying to introduce consumer computing
Apple Adverts from 1984
Apple Advert with Bill Gates
John Scully on how Jobs got fired from Apple (8:03)
Building NeXT (20:46)
Brain Storming in NeXT (23:00)
Pixar (12:39) — owning success, when to exit by IPO
Dealing with a question on OpenDoc vs Java (5:13)
Jobs introduces itunes
Company structure / managing
Wozniak on Jobs movie
The deal with Microsoft is the most important move… ensuring Word was on the mac permanently meant it could be used interchangeably with a windows PC.. helped to make as de-facto standard / monopoly player while staving off anti-competition claims. Today Mac computers use PC hardware, sleek hardware and software built on unix system differentiates the system from windows. Apple has proved to be a hugely successful marketing/ design company with a huge cash surplus from it’s repeated successes.
Here we can see what is the difference between macintosh and Microsoft, two successful companies which don’t actually compete directly. From the start, apple has been about delivering a standardised easy to use computer, which is integrated so the user doesn’t need to know about what is inside — computing for the rest of us. Microsoft don’t sell computers, they sell software. They were happy to sell their office software on to apple computers.
In the early days, the garage built apple II computer was a success and gave a cash flow, apple was able to introduce mass production techniques (assembly line with latest just-in-time stock control) to produce the macintosh. The apple mac is first core product which makes apple a success, today’s imac looks amazing similar in construction (although the components have changed it’s basically the same design (a sealed box with monitor, CPU and power transformer).
Something astonishing is that they have been recently able to have additional success, they successfully introduces the itunes market place, which they have been able to sell their ipod. iphone and ipad.
Filed under: America, Computers, Consumerism | Tagged: Apple, companies, computers, Marketing, Steve Jobs | Leave a comment »