Swedish Foreign minister Margot Wallström made the impolitic mistake of criticising the human right record of Saudia Arabia. She seems to be under pressure from arms exporters and the Swedish king to reach some sort of compromise with Saudi, after they called back their ambassador and stopped issuing visa’s for Swedish business men.
In 1982 David Ogilvy sent this memo, titled, How to Write to his employees:
The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.
Woolly-minded people write woolly memos, woolly letters and woolly speeches. Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:
1. Read the Roman-Raphaelson book on writing. Read it three times.
2. Write the way you talk. Naturally.
3. Use short words, short sentences and short paragraphs.
4. Never use jargon words like reconceptualise, demassification, attitudinally, judgmentally. They are hallmarks of pretense.
5. Never write more than two pages on any subject.
6. Check your quotations.
7. Never send a letter or a memo on the day you write it. Read it aloud the next morning and then edit it.
8. If it is something important, get a colleague to improve it.
9. Before you send your letter or your memo, make sure it is crystal-clear what you want the recipient to do.
10. If you want ACTION, don’t write. Go and tell the guy what you want.
Steve Jobs 1980 (23:00), how apple computers started.
LISA 1983 (8:30) — trying to introduce consumer computing
Getting software on the MAC (Lotus 123, Microsoft)
The LISA computer (14:09) — trying to introduce consumer computing
Apple Adverts from 1984
Apple Advert with Bill Gates
John Scully on how Jobs got fired from Apple (8:03)
Building NeXT (20:46)
Brain Storming in NeXT (23:00)
Pixar (12:39) — owning success, when to exit by IPO
Dealing with a question on OpenDoc vs Java (5:13)
Jobs introduces itunes
Company structure / managing
Wozniak on Jobs movie
http://www.worldmapper.org/ allows us to remap the world making different countries scaled by various metrics (population, GPD, internet users, etc).
For example, this shows which countries are the biggest steel importers;
And this is the countries scaled by steel exports;
Prof. Hans Rosling has made other data and analysis tools available at gapminder.com. I talked about that here: https://bainite.wordpress.com/2009/05/17/2007-ted-lectures/
Papers Download Statistics from Elsevier: Effect of tempering upon the tensile properties of a nanostructured steel
Elsevier provides some statistics for my one of my papers.
The paper is also available here – on the phase transformations website.
Downloads from Elsevier is about 1/3 from China and 1/9 th from the UK.
The Kirkaldy museum in London have been torturing some materials using artists and test equipment.
The Kirkaldy museum preserves testing machines designed to perform mechanical tests on finished engineering components. It is the site of the testing house established by David Kirkaldy (1820–1897) a Scottish engineer who pioneered the testing of materials as a service to engineers during the Victorian period. In Southwark, London, a large hydraulic tensile test machine was constructed to measure the mechanical properties of engineering components.
The moto of Kirkaldy’s test house was “Facts not opinions”.
The Kirkaldy works tested components for the 1874 Eads Bridge across the Mississippi River, and for the Skylon that was built for the nearby Festival of Britain in 1951. It also helped accident analysis by tested materials from structures that failed, including the Tay Bridge Disaster of 1879 and the BOAC Flight 781 De Havilland Comet crash of 1954.